When the clock strikes 8PM, India’s “Thaath” reaches a crescendo. No wonder, 8PM is the first brand in the liquor industry to make it to the LIMCA book of records for selling one million cases in the first year of its launch. Launched as a flagship brand of Radico, 8PM exhibits an unparalleled brand experience for its loyal customers, giving them a taste of real “Thaath”. Made with the finest quality grain, new 8PM is an epitome of lavishness and quality drinking.